
ONE OFONE HUNDRED.
Most clothes are made to be everywhere. Ours are made to be somewhere specific — on a hundred people, and no more. When the last number goes, the pattern is filed and the run is over. Not paused. Over.

Seven garments, a hundred of each. Every one carries a number that is stitched in before it ships and never issued again. This is the first hundred.





Most clothes are made to be everywhere. Ours are made to be somewhere specific — on a hundred people, and no more. When the last number goes, the pattern is filed and the run is over. Not paused. Over.

We don't print. We stitch. Bronze thread laid down fourteen thousand times across a collar. A monogram woven into the cloth itself so it can't peel, crack or wash away. You find our details with your fingertips first.

The tab at the hem is brushed metal, riveted by hand. The buttons are antique brass. The buckle is machined, the zip pull is leather on steel. These are the parts you'll still be holding in ten years.

The moment your order confirms, a number is assigned — 041 of 100, say — and stitched onto the woven label inside. It's written into our ledger against your name. Nobody else gets it. Nobody ever will.
Seven silhouettes for the first hundred. Names, prices and plates stay classified until the counter reaches zero on 4 September. Register, and you see them fifteen minutes before anyone else.







The early link goes out once, to the list. It is bound to one account and works one time.

Every edition starts on the sheet: seven silhouettes laid flat, collar leaves, a crane, a branch in blossom — redrawn until each mark reads at arm's length and at a metre.

Thread is matched to cloth so the work sits inside the garment rather than on top of it. A collar takes fourteen thousand stitches. A monogram tee, thirty-eight thousand.

Each finished piece is washed, checked and given its place in the run. The number goes onto the woven label; the label goes into the ledger; the ledger never forgets.


One order per account, per drop. Enforced on our servers, not on the honour system.
Every style stops at 100. No reprints, no 'back by demand', no outlet pile two seasons later.
If a piece comes back, that exact size goes to the waitlist as a private, single-use link that expires in 15 minutes.
Register an email and a phone number. The buy link lands 15 minutes before the public release.
